TEAM Swearingen Realty Team Blog

When listing your home, we discuss at what price you need to list your home to create value in the eyes of the buyer, and to choose your home over the competition?

What are you selling? It really doesn't matter! Whatever it is, it must represent value to the buyer. It can be popcorn, it could be yourself at a job interview, it could be the resume you send to get the job interview, it could be LISTING YOUR HOME FOR SALE, or it could be as simple as just yourself out meeting others in your day to day life. 

People make a determination of value, trust, and an initial overall opinion of the person or product they are buying within 3 seconds! Yes, you have about 3 seconds to make that impact.

So your packaging of the product being sold, your outfit/clothes, your speech, and your actions all are perceived or determined by the buyer at the first moment they see it, and...

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When Buying and Selling Real Estate, Fear is our greatest challenge. 

99% of us have fear that prevents us from achieving what we really want.

Fear is a blind emotion made up of past experiences and unknowns. Break through one fear today, and you will realize it was in fact, only in your mind and without any real substance. You will then know that fear never really played an active role in what the result was. However, FEAR will play a subconsciousness roll in your actions, and it will "100%" carry over to your client, loved one, friend, or anyone you are in fear to see, talk to or initiate a decidion like a real estate transaction. . 

What is Fear? Yes fear is an emotion, but more importantly fear is ENERGY! This energy is felt by yourself and others around you. The result actually can be changed by you...

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Our MLS experienced a 23% drop in closings starting in September 2022, and that slowdown grew to a 28.5% decrease by the end of the year. During that time, listing inventory increased 8%, and the time on the market for sellers increased by 20%. As a result, an increased number of sellers have seen the value in the expertise and marketing efforts we provide, and the realtors at Chinowth & Cohen have gained a significant increase in market share

Prices have leveled off, and we have recently seen an increase in sellers negotiating more on their prices. We've also seen a noticeable uptick in sellers offering credits for closing costs or buy-downs on buyers' mortgage interest rates.

It appears more favorable market conditions are on the horizon. Many of our realtors have reported a drastic increase in buyer activity since the beginning of 2023, and we have s...

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According to a recent study, Chinowth & Cohen REALTORS® has the highest producing agents in Oklahoma and ranks third nationally.

Steve Murray, senior advisor and co-founder of Real Trends, said Real Trends examined the performance of the largest 750 real estate brokerages in the last ten years, and Chinowth & Cohen has been named among the best performing brokerages in growth of number of agents, growth in transactions, and growth in agent productivity. 

Murray said, "I'm a great fan of Sheryl, Lee, Leland, Taylor, and just the entire company."

Now, at more than 700 sales associates, 15 real estate offices, and over $2 billion in annual sales. Chinowth & Cohen continues to dominate the real estate market in Oklahoma as the largest independent real estate company in the state.

Watch the video below:

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Oklahoma's Largest Independent Real Estate Company Reaches Milestone!